This week in LEO! Marketing Plans, Onboarding Models and Initiatives

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Published on Aug 28, 2023

About :

Hey everyone! Welcome to a new weekly podcast with Eric @anomadsoul and myself. This week in LEO is a Lions' main source of information and what to expect in the development and business side of the LeoVerse.

Every Monday, we'll share our plans for the week, how we are going to pull them off, and what the community can look forward to in terms of initiatives, updates, contests and more.

We started this series out of a request from many different community members for more strategic transparency. There is a lot going on in the LeoVerse and over the years, more team members and initiatives have grown the LeoVerse into a massive moving ship.

We are moving forward in so many capacities and sometimes, it can feel like everything happens on a whim. With that in mind, there is always a plan but those plans are ever-evolving. That's why a weekly show will allow us to give you transparency on where the ship is headed as well as real-time updates when we adjust course.

Watch this video and get your Questions ready for the Wensoon Sow (AMA) that takes place live, every Tuesday at noon (EST)!

This week in LEO

Our Adoption Campaigns and Guerilla Marketing Plan are finished, we will publish them today and tomorrow.

Our Influencer Marketing plan will follow those.

We will share our Roadmap, business plan, onboarding course and set our Zealy campaigns to be 100% ready for September 1st, which is when our DHF Marketing Proposal begins to drip funds and we can ramp up onboarding users to Hive.

We have a huge document about our Social Media Strategy. We will share this, and will collaborate with any other App on Hive that wants to emulate it.

Busy week on the social side of things: Weekend Threading (Thursday), Author of the Week (Friday), Threads curation - based on the Leaderboard - (Begins Tuesday), HPUD (Thursday).

@theycallmedan will host an AMA on X Spaces with a Threadcast 2.0 (new Threadcast Mode Feature) included, make sure to tune in live to hear Khal discuss our Marketing Plan to double the Hive user base!

On the Development side: Wallet Claiming flow, Referrals protocol, Onboarding protocol on the UI.

On the Business side: We are reaching out to a couple of influencers, designing the ad banners for traditional marketing, and preparing the report sheet and the template to deliver a thorough report on expenses every month and how we are perfoming in our CaC (Customer Acquistion Cost) metrics for each new user we add to the hive ecosystem.

We finish with how are we going to manage the DHF funds, putting transparency at the top of the priority list.

Want to Help Us Double the Userbase of Hive?

Our DHF Proposal is currently 100% funded which means that it is over the return proposal. This being said, we still want to campaign to keep getting votes to signal support from the community. We have so much in store for the proposal and our aim is to get over 30M HIVE POWER in backing votes. We're at 25.2M currently. The funding begins on September 1st and so do all of our marketing funnels. Vote now to help us grow Hive, together!