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Retention has always been the most discussed issue on the Hive Blockchain and this is mostly because of its unique comparison to some of the most popular web2 social spaces.
I once saw an argument about engagement being one of the reasons why retention is poor on Hive, but in this video, I talked about the general retentive ability of the regular web2 user and how people are now wired to be attracted to thumbnails, clickbait, shorts as well as shiny content materials.
I talked about how the general usage of the internet has made people poor in retention, the pattern of creation, and how the regular internet user has "little time" to consume numerous contents.
Generally, everyone who is going to be onboarded to Web3 will be from Web2, so I talked about why a shift in culture and the inability for flexibility is why web3 will suffer retention, and why Hive is the main scapegoat in this "retention argument"
Interested in some more of my works
https://leofinance.io/@josediccus/what-drives-the-motivation-to-hustle-when-money-is-not-there
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