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I spent much of the last year talking about the marketing impact of Cybertruck for Tesla. This was going to take place without the company spending a cent on advertising. The reason being is it was going to excite the masses since it is so different.
In this video I discuss how people are lining up at Tesla showrooms just to look at the vehicle. They cannot sit in it or drive it. This is something we only saw in a few instances.
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