Threads Are a Gateway Drug to the Hive Ecosystem

Building Threads has been a fascinating project. Much of the work in past months was on designing a great backend that was both scalable and easy to plug into a new UI - should we or anyone else want to incorporate Threads into a UI in the future.

Well, turns out that we decided to go the route of rebuilding LeoFinance from scratch. We're building a UI that is so much cleaner. Along with that, we're building a Threads-Centric UI.

What does Threads-Centric mean?

Simply put, it means that Threads are front and center when you land on the new UI. In fact, the entire UI looks a lot like Twitter itself. In many ways, it looks like a copy/paste of Twitter.

Though when you dig under the hood, you'll quickly find that the new UI is not just Twitter on the Hive blockchain... it's our everything app.

It encompasses short-form content as the forefront, but then you can dive deeper and find long-form articles.

We beleive that authors will start to:

1. Post their normal Hive long-form blogs
2. Turn those blogs into Threads and share them (just like they do on twitter) to get more exposure and upvotes

We're already seeing this on LeoFinance.io. The difference is that the UI is backwards: long-form is center stage and short-form is found when you dig.

We believe that short-form is a gateway drug to long-form content and the Hive blockchain ecosystem itself!

Leave a comment below: do you think this strategy is a good one in terms of onboarding new Hive users? Do you think we'll be able to sell people on Short-Form Microblogging when they first arrive and then get them to dig deeper as they familiarize themselves with the new UI?

About LeoFinance

LeoFinance is a blockchain-based Web3 community that builds innovative applications on the Hive, BSC, ETH and Polygon blockchains. Our flagship application: LeoFinance.io allows users and creators to engage and share content on the blockchain while earning cryptocurrency rewards.

Our mission is to put Web3 in the palm of your hands.

Twitter: https://twitter.com/FinanceLeo
Discord: https://discord.gg/E4jePHe
Whitepaper: https://whitepaper.leofinance.io

Our Hive Applications

Join Web3: https://leofinance.io/
Microblog on Hive: https://leofinance.io/threads
LeoMobile (IOS): https://testflight.apple.com/join/cskYPK1a
LeoMobile (Android): https://play.google.com/store/apps/details?id=io.leofi.mobile
Delegate HIVE POWER: Earn 16% APR, Paid Daily. Currently @ 2.8M HP
Hivestats: https://hivestats.io
LeoDex: https://leodex.io
LeoFi: https://leofi.io
BSC HBD (bHBD): https://wleo.io/hbd-bsc/
BSC HIVE (bHIVE): https://wleo.io/hive-bsc/
Earn 50%+ APR on HIVE/HBD: https://cubdefi.com/farms

Web3 & DeFi

Web3 is about more than social media. It encompasses a personal revolution in financial awareness and data ownership. We've merged the two with our Social Apps and our DeFi Apps:

CubFinance (BSC): https://cubdefi.com
PolyCUB (Polygon): https://polycub.com
Multi-Token Bridge (Bridge HIVE, HBD, LEO): https://wleo.io