Big Brands & Start-ups: The Diabolical Disparity

Entering a competitively free Market requires intentional strategies towards marketing and this is because the market is dominated is dominated by already established brands.

One of the biggest problems of already-established brands is being complacent in delivering quality servicing because of how saturated they've gotten in the free market.

Some of the reasons for this are their excessive need for profiting, the mentality of being established, and the confidence that no competitive startup is going to replicate its success for a long period. In this video, I talked about the impact of a competitive audience and the market system in a state.

I mentioned Nigeria as a market system where big brands are not held accountable for the decline in their servicing, simply because the Nigerian system is not tailored to educate and protect the end-consumer.

I went on to talk about Apple and Samsung and how their competitive nature is to the advantage of the consumer, I made a comparison of the foreign market to that of Nigeria and I gave tips to consumers in the Nigerian market on how to spend when it comes to being intentional about quality services.

Interested in some more of my works?

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The Experiential Process of Understanding Money

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