Transformación Digital del Marketing en las PyMES 4.0 by @jza on 3Speak
▶️ Watch on 3Speak --- Este texto presenta una guía académica y estratégica sobre la transformación digital enfocada específicamente en las pequeñas y medianas empresas (PyMEs) durante la era de la...
Tags: #spanish #marketing40 #pymes #comunication #business
Hello, welcome us to this analysis, where we're going to desmenusar the transformation digital in the strategies of marketing for the small and medianas enterprises. Today, the meta is super simple. We're going to take all that herga academic, and we're going to convert it in a guide practical, clarissima, and list for usarse. Arrancamos. A But, we're honest, the idea of the fund is super-sencial. Darer the salt digital not is magic. It's literal, to find herraments new for the same problems of the business. And, well, for you know, for you can see the time of the urgency, more than 96% of the companies in economies developed, you're using some type of technology digital. It's a lotura, practically all the world. So, adaptarse, yeah not is like a project to future, that's To understand better, why there's a Tanta Prisa, let's see in the salt of the industry 3.0 to 4.0. The era anterior was like to try to navigate with a map of a paper gigante. Yes, it was a useful, but there's still, static. In change, this new era, with all the intelligence artificial and the big data, is like to bring a GPS of ultimate generation and recalcula the route at the instant. A Here, we're going to traducing, to the reality of all the days. All this process of digitalization is like a voyage to the disconocid. And the first grand top is the idioba. Take, for example, the term data lake, or lago of data data. The academy, it defines, it's a formato brutal, and, the fact, so it's super-denso, zero -clear, and, still, but, well, let's a In the life real, a Datalake is basically like a tautico gigantesco and disordernado. It's that quarter where we venting all the recives, comments of clients, and clicks of the page web, without any type of order. And there's all the organizer expert, that in this case is the intelligence artificial, limpia all the disaster, and sake information that value If we have the definition formal, it's a representation virtual to simulate reactions. So, it's like a film a science fiction, but in the practice is a tool super, super-a-terrisada. Pensement in a gemelo digital, as the equivalent to a maniky of those that use in the Before to gastar a dineral, launching a campaign new, we use this model to simulate how they're reactionar the clients. So, we can see if the strategy is to strellar down to the page, but in an entomero secure, where no's not a single piece, a real salvavitas. And, for ultimate, is the famous brandification Omnicanal. In the texts academic, they say that is to proportioning an experience fluid and integrated in all the points of contact during the To not enredarners, we're to call it the enfoke of the Amigo Servicial. Simply means that the business is present and, list to help in all the places where the clients, in reds social, in the Tienda physical, in the page web. It's literal like that good friend that always you contest super-bien, no important if you mark you for telephone or you send a message. Now, we're going to the section 2, the Plano Maestro. We're Yeah, that we have the concepts clear-simus, to see how to apply this in the life real. The investigation us propone a diagram of flow, pass-a-pasto. It's like a map super-detallied, that is how structure our processes to make that meta to digitalize us a long-plaso. And, figence, this diagram that's so, it's super -natural if we're PASO 2. Elegir the Utensilios, which is, selection the technology correct. The PASO 3 is to put us to cook and prove the water, and the strategy. And the PASO-4, well, is to prove the platyllo, so, medir the results, and to learn of them to make sure. Facilissimo. Passes to the Section 3, Guardians of Umbral. Here to talk about how superar those obstacles human that always are and the obstacle most great, almost always, we're we're the factor human. This mark of orchestration, it illustrates perfect. We must make that there are things that impugn the exit and others that are in sec. Or so, we can't have the technology more punta of the world, but not serve to absolutely nothing if the culture of the company not is disposed to be to the barco. And here, here comes a data good-isimus, at revisar the Resulta that not-saber of technology, almost never is the problem real. The investigation subrraia that things like, to have a mentality rigid, or, over all the fear to the There is to make super in clear that the technology is there to make that those tasks aburried and repetitivas are more facile. The objective of the digital is to give superpowers to talent human, not to keep their work. When the people understand this, the anxiety back a form impressionant. Nobody's to feel resagued. Finally, we enter to the section 4, the E.J.Rat. After, to traducing all that gerga technical, to see that the plan of action is almost like a recipe of the company, we're going to be a PIME traditional to a real potency digital. Or, as like the experts, a company Digirati. And here we need to the question of the million. We're ready in our companies to have to have powered or disconocido? Because in the moment that accept us the RETO, all this is a menacea and it's a