Big Brands & Start-ups: The Diabolical Disparity

@jude9: You are Right here. For every company sustainable and be very vibrant in terms of winning more customers, there are a lot that goes into it. As you shared, the priority giving to consumers and the advertising or publicity strategies are very important measures. Consider Face Book, Google, Amazon and many well established companies, they are gaining more customers due to strong measures put in place, the brands and many other things keep them growing daily.

@joetunex: I have noticed the level of customer service here in Benin is very low and disappointing to me at times, sometimes they let kids come serve a customer, for me, I don't go back to support those businesses. As for the big brands, they are not too big to fall, when it comes to business big or small, it has to be continuously pleasing to clients.

@kenechukwu97: The points you made in the video reminds me of what happens in the music industry when you see a lot of quality and unknown artists trying to break into the industry and make a name for themselves. Once they get a couple of hit songs and a name that drives traffic, you will start noticing a decline in the quality of music they make because they already believe that they have a huge fanbase who will click at anything they record. The same thing is applicable in business and it gets a little too much when the business already know that they don't have tight competition in the same industry and in the location where they have their target market. In the absence of this factors, it is never uncommon for businesses to start inflating the price of their products. We also gwt to notice a decline in the quality and sometimes quantity of their products. You talked about the deterioration in customer service and that's fairly obvious too. Even when customers bring feedback that can help the business thrive, they get completely ignored.

@takhar: It sometimes amazes me how big and seemingly established brands start becoming complacent in delivering their services. They somehow get away with providing a low quality service because they're the only or the main business in town. This leverage is usually given to them by their associated links with governments or policy makers. It takes time and a bit of luck before they're disrupted by a start up.

@jfang003: Even in the US, big brands are not held accountable for their practices. They are all trying to earn as much money as possible. They did great work at the start and built up their position. Then when they are near the top, they just rely on their connections and brand name to sell out. I have noticed a lot of them doing more consumer unfriendly stuff over time as they chase profits.

@olujay: Making a good name is very crucial and should be imperative to any business owner, man. Profits are awesome, but there's that power and control a good name provides. I recently learned something about Apple. They behave like they are the only tech brand in the world. They don't compete conventionally. For example, while everyone (like Samsung, Xiaomi, Oppo) is advertising their new stuff, the often compare themselves. They'd say stuff like, "We have now brought to you the first headset in the world with a AI to process augmented reality blah blabh..." Apple, on the other hand, will say something like this instead: "we bring to you our first headset, and it based pm spatial computing." And never for once did Apple mention AI when they released it. Basically, spatial computing comprises of AI and all that, but they don't paint it like that. That's how you see things like "fingerprint scanner" on most phones, but no, Apple called their own Touch ID. I don't know if you get me. Hehe...

@djbravo: If we start a business, this way we know that there are already businesses doing things like this and it's not easy to leave them behind because people once think of something as good. Buy from the same place and don't go anywhere else. If our strategy is good and the quality is good then we will be successful.

@rafzat: Well, one thing I can say is that in everything you do, try to be a big brand and also try to associate with one... If we notice, we would realize thst big brands like Dangote do anything and get away with them just because they are big and they have money