En tiempos de IA, ya no alcanza con “estar en Google”/ In the age of AI, it’s no longer enough to “be on Google” (Esp-Eng)

Transcript

Hello, people, how we are, I hope that's very, very, but very well. I want to pass here to here to this video, I don't know how much time will do, but I want to tell you something that I think that in this universe we can interest. I'm doing a capacitation because here in Argentina, there's an event of marketing, marketing digital, of e-commerce, that's And, well, in one of the companies where I work, we're going to do a tienta of the CyberMondy. What is this? That we have a liberty of use and we have a landing page, where we're going to put the products and, other, free use of this event of marketing digital. This is because we're not summed to the Camera Argentina of Commerce Electronic. I think that it's fascinating, all this movied of e-commerce, because, well, this company, in where I'm going to the direction and the communication commercial, we're very de-enno with all what is the platforms digital. And, well, this event, capacito, to the gents, directors, for that we're not, we're And, well, we've two days of capacitation, much information, much information, that me is interesting, and here I'm trying to try to back a little what particularly to me, me, it's more the attention, and it has to be the armado and the architecture of the message, and how we're designing our pages of the I don't know if they've done that when we look at Google, for example, you Google has a idea where you appear all an information and you say, if you say, if you're more specific, that I can't help for this. And, even, you know, is it like, linkied, information, of where he has that data that is that is doing the Google. It's This information is good, especially for the small companies, for the PIMs, micro, or for the emprendiments. It's important to investigate how the people are now looking your rubro, your products, or your services. Because, before we've talked about, busos, if they're buskabas, by words. Today, the buskeda is much more large, because it's much more conversational. The people conversan with the intelligence artificial. I want to me give information about a sillon that is impermeable because I have mascots and my mascot, and it's insocia and it, and, I want a sillon that it's easy to clean and, and, also, that it's and the intelligence artificial, then so you devolve, hello, how you are, so, well, for your mascot, that's thinking in something that's end up your mascot. In fin, now the buskeda is much more conversational, for what the armado of the copy, of the text, both for the pages of the within the pages, in the pages of the ventas, we have the fichas of product. These fiches of product have to be as complete as possible, because now the IIA of Google, go and busks the pages in its motors of buskeda, and not has to be with the paga that you put on Google. It has to be with the information how complete you have that of your page. It's a way organic to assure you that the IA can find your enlace and put it in the recommendations. For what you suggest that that fiches of product is the most complete possible, for that when the IA busk the information, has data of how link to. always we've been to our disposition, a tool that has Google Analytics, that no important if you're an entrepreneur unipersonal, or if you're a PIME of 10,000 person, or if you're a multinational, no important the time of your company. So, we've been available the Google Analytics. that if you want, I can't explain how to use it. But with Google, we can acceder to certain information that us permit our copy, our text, in reality, is our SEO, for that now the IA can rastriar. is a tool that invites to potentia. No, no, we don't we have to know the intelligence artificial. What we have to be adequarn and think, and now, more than never, the message is the rei. It's always it has been, but now, in times of intelligence artificial, the message and the strategy, is all. If you know, you know, what is the communication? what is the message and what strategy you're to get ahead, is when you're going to get back. I've heard a much of entrepreneurs, pealers, critiqued, and what's to their disposition, much of the tools. What you need is optimisar and to understand, because who are marking the difference and who are marking the pouta, at level of ventas digital, are the the cliente, to the page, to not say that it's a recommendation, because not is that they're exactly as automata what says the IIA, no. Now, before, the people go and he asked to the novi or the novi, that was like the figure of authority or of reference, or I've taken the decision, today, first consult the intelligence artificial, and then go and then, and then, look, who valid that information. Also, we'll talk in the different platforms digital, what to put in every web social, so, then I'll put in another video, when a But this of the communication, this of the architecture, the message, adequate, for that the IA, to be able to use your pages and to use your networks as references is supremely important. And, as a recommendation, you know, I'll just need to use your email, and you can logger you, with the e-commerce, your page of the business, and start to take charge of the numbers of your business and start to analyze those with strategy, so that way you can, uh, uh, you don't, but, for the contrary, you start to take the to-o-porn-as-as -as-a-liderer. All you're doing, what you need to understand that the comportment of the consumer-cambion, and that today, you need to understand the numbers and the statistics, analyze-lars, and apply them with strategy. Today, more than never, the message is the rei. If you have any other or a consult, me can't leave in the comments, and with gusto, we can talk, because this theme me fascina. Let's a brazo, Brandon Totote.

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