Los 3 pilares del marketing en Web3 - Mi pensamiento by @enrique89 on 3Speak
El marketing en Web3 va mucho más allá de publicar en redes sociales o lanzar campañas. Los proyectos que logran crecer de forma sostenible suelen compartir tres pilares fundamentales. En este vide...
Tags: #blockchain #spanish #marketing
In this occasion, I'm going to a video short to talk about some strategies of marketing based in community. One of the pillars that I consider important to do marketing in Web 3 is to empower the community that creates in the process, in the One of the things or content that is, the governance participative, where you can assign to the community how to participate in the governance, what needs, actions that you need to do to do for part of the blockchain or any protocol. Also, to, give as come as a way that can generate incentives and recompense. and also, to show pillars of co-creation, to show in the community, how can participate, co-crear with others, or co-crear with projects that are in the same ecosystems. The other pillar is to constructs. If we're create platforms in which the communities can create their own tools, or, maybe, to have a vision more clear, of how, uh, port-value to what is related to, be it a protocol, a blockchain, an application. And the third pillar is create, as a base solid, for that that and to grow the community. This, it permits that we can create messages more fervent, the same community, serve, to support for these strategies, and to have canals for the promotion external, and that much more people are in that protocol, or, be it through the usability of the protocol or of an application, or to This is a practice very difficult. It's a practice very difficult. It's a lot of time, protocols, it has ensued, and it still generates chaos. But, it's important to consider that we can better us in the marketing of Web 3 to differentiate our marketing traditional or to the adaptation of the marketing traditional to the sector web 3. So, are things that one has to reflection as professionals in marketing, to be how we can better these strategies and reduce the chaos, that is related with the marketing in this sector. I hope that you have helped a little bit of this explanation, of what I consider three pillars related to the marketing of Web 3.