Unusual Options Activity In Bed Bath & Beyond.

Bed Bath & Beyond Inc . (NASDAQ: BBBY), a home furnishings retailer with products including bed and bath accessories, kitchen textiles, cooking supplies, etc.

For a long time their business model of marking up prices than offering discount via coupons isn't working, nor driving traffic to their stores. Their stores are big and inefficient and they sell too many products.

However, there was a lot of unusual options activity prior to their earnings announcement, which include put options...that were actually sold.

https://www.thestreet.com/investing/bed-bath-beyond-bbby-stock-earnings-rally-trading?puc=yahoo&cm_ven=YAHOO&yptr=yahoo

https://finance.yahoo.com/news/bed-bath-beyond-jumps-surprise-121450190.html

MY TRADING METHODOLOGY IN A NUTSHELL BELOW

I’m a supply and demand trader. The premise of supply and demand trading is when the market makes a sharp move up or down the large institutions i.e banks/hedge funds are not able to get their entire trade placed into the market, leaving pending orders to buy or sell at the zone with the expectation the market will return to the zone and the rest of their trading position will be filled.

I use multiple time frame (MTF) analysis to improve my discretionary trading decisions. MTF analysis involves analyzing the same asset on multiple time frames. The rule of thumb when using MFT is you want your charts to scale down/up by 4X – 6X. In my case I tend to look at:

Monthly Charts (curve time frame) – which represents that jet fighter flying over the football stadium.
Weekly Charts (trend time frame) – which represents the concession stands looking down at the field.
Daily Charts (entry time frame) – which represents being on the football field with the player.
4 Hr Charts (entry time frame) – which represents the center hiking the ball to the quarterback.