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Being on ListNerds and trying to make our emails more attractive and worthy of sign-ups and upvotes. Unfortunately, the email inside of ListNerds is only half the battle.
I know that is bad news and most do not want to hear it, but it is as true as the sky is blue. The lead capture page that the ListNerds email reader is taken to, is the other half of the battle.
It is a major challenge. The lead capture page or lcp should grab a person's attention, represent a solution, and be pleasant to look at. The lcp is also your only chance to make a first impression.
The reason why video in your lcp is so important is, because in a short video you can say so much more than typed print on a page. The video also lets the reader know that you are professional enough to have this next-level sales tool.
This video will show you how to make a video lcp and demystify the HTML needed to accomplish this. Not to worry it will surprise you how little code is necessary.
Thank you so much for watching.
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