It's Crypto Mondays - The Metrics That Matter Most...
12
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I admit it....I'm not the greatest affiliate marketer on the planet!
Mostly because, a lot of the crap the experts have been pushing down people's throats over the years to me has been....Just that, crap!
I don't follow their script when it comes to building businesses online...
At the end of the day, they are trying to separate you from your money and make you feel like a star when you do.
One of the metrics they have swore by for years is that, the most important number in email marketing is....Open rates!
O.K., I get it. That's the sign of a healthy membership, reader base etc....I agree with that.
However what good is 100000 opens if no one clicks on your emails?
Tonight I make the case for the importance of not only click through rates, but the conversion rates that comes from that CTR!
Yes, ListNerds has a lower than normal open rate but extremely high CTR, so obviously we need to improve the opens...However, does this change the importance of which metric we should value the most?
Or are all of them the same?
What do you think?
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