So if we look on the ACA model which is Attention, Curiosity and Action, then it starts by getting people's attention and show them something where they stop what they do and pay attention.
Then we awaken their curiosity with the meat of the Lead Capture Page or the Salespage, your bullet points or your sales letter or maybe a video, and then we have a short call to action.
This call to action is there to give them a nudge to actually take the offer, either sign up to your list or to buy what you sell, but closing the sale is actually done by them not by you.
They take the decision to close the deal and sign up or buy something, and this is very important to remember when designing the other parts, it can't just be a call to action, we must also give them enough information to make an informed decision.
Just some thoughts for when you design your LCP's and Salespages, and for me too.
This is my own personal opinion, do your own research before investing, and seek legal counsel if uncertain.
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Do your own research before investing.
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