The Dark Side of Email Marketing - The Spam Folder


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    Published on Nov 10, 2020
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    Hello fellow Padawans!

    You give so much effort into creating an email, only for it to land in the spam folder!

    So here's a very easy solution:

    Email more often (the right way)!

    I might be thinking that will make people report your emails as spam right away! It's a big fear you probably have about emailing 'too much'.

    Makes total sense, right? Here's why not...

    Have you ever subscribed to an email list and within a few days you've forgotten who they are or why you're on their list? That's the problem.

    Someone joins your list today and then only reads from you occasionally. Or once a month.

    Then you turn up, out of the blue, pitching.

    THAT is the moment you get all the spam complaints, unsubscribe, and disengagement.

    People just forget who you are and why they joined your list in the first place.

    Instead, you need to show up more often.

    Be there for your subscribers.

    Become a valuable part of their day-to-day life, through email. And they will even appreciate your pitch email eventually!

    That's how you maintain maximum engagement and sales - and earn your place in the inbox, as long as you do the email part right!

    May the Force be with YOU!

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