Vertical Video | Why I'm now embracing it

Greetings,

In this video I talk about the transition from video from landscape format to portrait format. I grew up in a time when we had neither. Rather, we had square format. Before I was born, they had a circular format.

I remember being reluctant to move from my square shaped monitor to a "wide" one at work. I argued about the false "increase in real estate", but eventually gave in. These days square monitors are so rare that I haven’t seen one in years. They’ve been completely replaced.

Now another change is happening, thanks to the infinite scroll made popular by apps like Facebook and Instagram on smartphones. People also now primarily consume content on their phones. Apps like TikTok are so popular now, when it comes to video content, and most of the videos on there are portrait mode. This is to take advantage of the form factor of a phone. People can’t be bothered to turn the phone sideways to view video and then back for other content like photos and text.

The times are changing. A lesson I learnt from the past is to change with the times or become irrelevant. As such, I too have embraced the portrait form factor for video and, I must admit, it’s not as terrible as I thought it would be ;)

Peace & Love,

Adé