Car Dealerships Will Ensure That Legacy Auto Dies
4
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Jim Farley, the CEO of Ford, knows what he needs to do. The question is whether he can pull it off.
In this video I discuss how Ford is being damaged by car dealerships. The brand took a hit over the last couple years. This is happening across the industry.
The future is direct to customer, something that Farley wants to implement. He will not be able to do this since he will have resistance. It is also likely going to spell the end for most of legacy auto.
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