Stalking the Competition for Fact Checking Strategies | Glitch #40

Polite Stalking the Competition has its benefits when you're trying to collect accurate, updated, truthful information to support your branding and messaging.❓How much fact-checking do you do before talking, emailing, selling, and marketing to the general public, prospects, and your clients?

Category: Marketing, Sales, Business Growth

This ensures a bit of a safety net to not be caught unaware when someone may be hanging on to every word and/or ready to pounce at one slightly misleading piece of information.

In other words, it's food for trolls and haters if you're putting yourself out there without all the facts.

🎯 Goal: Research information that you need to use to support your message and your marketing when furnishing facts about your products and services.

This is especially beneficial if you're relying on outside sources or articles that pop up in basic Google Searches.

Don't rely solely on Google searches for your fact-checking. Locate other credible sources you rely on to provide accurate information.

🚧 Actionable Item: When was the last time you updated any supporting statistics that assist with building authority and credibility? This is marketing juice.

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Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined.

We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website Management

WHO WE ARE:
60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.

Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!

https://auroraconsulting.biz/lets-meet/

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