The Dark Side of Email Marketing - Unsubscribers

Hello fellow Padawans!

You've put too much effort into building your list and watch it grow and suddenly you get one unsubscriber, another day one more, or even one that regretted joining and unsubscribes right away (can be a bit harsh but can happen)!

And you start thinking why did they do that? Too many emails? Few emails? Bad topics? Too pitchy?

What happened?!

Don't worry.

Unsubscribers are a part of email marketing and people will come and go.

We all get a LOT of emails so maybe those people just decided to trim down their subscriptions.

That's okay!

If they aren't interested in what you're sharing, you don't want them on your list. In fact, think of unsubscribers as a way of filtering people who are willing to read from you and embrace your journey!

It's better to have a small and responsive list than a big and inactive list!

May the Force be with YOU!